Playback serverIf a title won’t play, switch servers.

Basketball: A Love Story

Season 1 · Episode 37

NBA: It's Fantastic

0.012mSeptember 18, 2018

Former NBA commissioner David Stern is profiled, and the Stern era - considered to be the time in which the NBA's popularity exploded - is explored. One thing that helped: the star-studded "NBA: It's Fantastic" advertisement campaign.

Previous Episode Next Episode

Episodes

Episode 1Love of the Game
Episode 2The Teachers
Episode 3The Choke
Episode 4Origins
Episode 5Scandal
Episode 6Signature Moves: The Feel
Episode 7The Spring of '57
Episode 8Patriots to Protest